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You are here: About OLEDs > OLEDs in display OLEDs in display OLEDs have gained increased attention in the industrial community. The development of OLEDs was triggered primarily by applications in the display industry in which the technology allows for ultra-thin display elements with a very large colour gamut. With an increasing number of OLED displays in the mobile phone sector and the introduction of the first commercial OLED TVs, the technology has succeeded in gaining a foothold in this market. In the early developmental stages of OLED displays, the lifetime was defined as the time it took for the display to reach 50% of the original luminance, which was lower than the typical LCD expected length of life. Through tremendous progress in the development of materials, OLED displays now have a lifetime comparable to or better than LCDs. Many OLED displays currently on the market have a lifetime exceeding 50,000 hours. In addition, the lifetime for OLED materials being currently developed have a lifetime two to three times longer than that of typical LCDs. Most of these materials are used to construct current OLED display products or are planned to be released in the market within the next year. Active matrix OLEDs offer the best display technology, which results in better picture quality. Their colour range equals or exceeds NTSC standards. Contrast ratios in the range of 1,000,000 to 2,000,000:1 make these colours look even more brilliant. Each video frame is crisp because OLEDs refresh in microseconds as opposed to LCDs’ milliseconds. Furthermore, there is no loss of contrast at off angles. Novaled offers display makers its technology and proprietary materials for energy-efficient and long-lasting OLEDs. This enables display manufacturers to incorporate Novaled’s top performance OLEDs into their products.